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FROTH OF THE DAY: SHAMIR – CALL IT OFF (OFFICIAL VIDEO)

By March 24, 2015 No Comments

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Closely following ‘On The Regular’, Shamir is back with new single ‘Call It Off’, which is also set to feature on the forthcoming full length LP Ratchet. Taking cues from a wide array of genres and influences, Shamir has presented a truly engaging left-of-field single with Call It Off – sultry vocals work with soaring synth pop moments to very quickly warp back in on themselves, and all of a sudden things feel a little bit more at home at a rave than anywhere else. The official video, directed by Phillip Hodges as part of the YouTube Music Awards, acts as a spectacular evolving visual representation of letting go and even features a cameo from a young fan who also undergoes a complete transformation into life as a puppet. Shamir has recently come off SXSW week as one of the most hotly tipped acts and soon enough we’ll be able to hear the first full length LP which is causing such a stir at home and abroad.

[youtube]https://www.youtube.com/watch?v=10Kc7RK2rOs[/youtube]

Ratchet is released Friday 15th May via XL Recordings / Remote Control.

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