The recently released one from UMO titled ‘Multi Love’ (also the title of their forthcoming LP) receives the official video treatment, this time directed by Lionel Williams. Born from the fundamental idea that each sound should be unique and with the importance of ‘creating sounds that aren’t quite like anyone else’s’ in mind, Multi Love hits the mark and smashes it into a thousand little pieces. Kalaidescopic, surging and immense; Multi Love acknowledges its place on the pop continuum and and creates a real sense of fun. Speaking on the video, director Williams noted that “It is meant to represent the vacuum of space by impressing upon inter-dimensional unfolding, immaterial objects, and time-driven reverberation of events. The virtual space allows for most 3D objects to trail in time – based on the directions one moves. You can construct & paint the objects in space to stretch them in any direction, to create infinitely vast compositional spaces.” – we’re into this one!
[youtube]https://www.youtube.com/watch?v=bEtDVy55shI&list=PLPBmqYoggvVhORIjMR99pyzEnKoFO4BVr[/youtube]‘Multi-Love’ is out May 26th, 2015 on Jagjaguwar