I don’t get to use the phrase ‘this is my jam’ much, but this is certainly one of the times when I can. Friday begins ever so sweetly with a new tune from UMO titled ‘Multi Love’ (also the title of their forthcoming LP). Born from the fundamental idea that each sound should be unique and with the importance of ‘creating sounds that aren’t quite like anyone else’s’ in mind, Multi Love hits the mark and smashes it into a thousand little pieces. Kalaidescopic, surging and immense; Multi Love acknowledges its place on the pop continuum and and creates a real sense of fun. You could sit around all day trying to make sense of it or take it for what it is, but this is my jam. Maybe it’ll become yours too. Happy Friday!
‘Multi-Love’ is out May 26th, 2015 on Jagjaguwar