Fresh Juice

FRESH JUICE: ALVVAYS – IN UNDERTOW

By June 7, 2017 June 22nd, 2017 No Comments

This is a big day for me. I feel I have been waiting relatively patiently over the last few year, excluding the occassional outburst of “why haven’t Alvvays dropped new music??” or binging their debut record for 48 hrs straight. Today my patience has been rewarded with ‘In Undertow’, the first release from the Canadians in like forever (also known as 2014). There had been rumblings of new music from Alvvays since their 2016 Coachella performance, but for a real first taste, this new cut shows a really strong progression from the four-piece. Not so much, technically (they have always been able to shred) – but more so sonically. It almost feels like they’ve slowed down, taking more time within each line and layer. It’s now less lo-fi and more dreamy, melancholic pop. Each thread is stronger, and it doesn’t take long to be swept up in it all. In Molly Rankins’ own words “there’s no turning back” – poetic ey?

[youtube]https://www.youtube.com/watch?v=knXIYXDFh4U&[/youtube]

Alvvays’ sophomore LP, Antisocialites, is out September 8 via POD/Inertia.